I wanted to give a shout out to Kenco, a British coffee company that’s making huge strides to reduce the waste that goes along with their consumer packaging.
Their coffee is traditionally sold in glass single use glass jars. Now, they’re asking their customers to reuse those containers and buy their eco-refills. The eco-refills are bags with 97% less packaging waste.
To get people’s attention about their new eco-refills, they’re running a video campaign with Amanda Holden from Britain’s Got Talent.
The campaign encourages Brits to re-think their trash and join The Kenco Eco Refill Waste Less Challenge. The new ‘packaging diet’ highlights simple ways to “lose waste.” Refilling and reusing empty coffee jars alone could mean 26,000 less tons of packaging waste sent to the landfills in Great Britain each year.
To kick off the campaign, the residents of three Waste Lanes around the country are challenged to dramatically reduce their packaging waste over the next four weeks to inspire others to join up. The results are being featured in a special online documentary called ‘Life in the Waste Lane’, which are being shown on www.kenco.co.uk and www.youtube.com/kenco.
The Eco Refill pack is the second step that Kenco has taken to improve their eco-friendly habits. Last year Kenco made a commitment to source the coffee for its entire stock from Rainforest Alliance Certified™ sources by 2010.
So which American corporations are going to step up and make similar eco-friendly improvements? I know there’s a lot smaller independent and family owned making difference, but what about some major corporations?
{ 4 comments }