At the same time, many people who donate huge sums of money “expect” some kind of credit for it, like when you go into a hospital and there’s a huge plaque that shows the names of the people who have donated the largest sums of money.

They may figure it is good for reputation management – I certainly didn’t think much of Nicole Richie and her husband beyond celebutante and rockstar, but if they are going to fund a good organization that will, regardless of the name, help children in the end, then they deserve the credit.

And let’s face it, there is someone out there who may not have donated to the cause, but did because they are a huge fan of these two. Regardless of their motivation, mission accomplished – money is going to a good cause.

What bugs me is that both company and celebrity alike need to make a big song and dance about how good they are to be supporting such a worthwhile cause – when in reality, isn’t it a basic obligation of humanity to look after others who are in need?

Don’t get me wrong, I’m all for promoting awareness – but it’s like these people on telethons who will “double their contribution” if they get they name up in lights… If you want to help people, and are in a position to do so – who cares who you are – just help! (eg. ‘The Richie-Madden Children’s Foundation’… Do they really need to put their names in the title? Great cause, but come on guys… just makes it sound like a publicity stunt more than you actually caring for the children.)

Think I better go take care of my coffee withdrawal…