Beginning June 21st, Dean & DeLuca is doing something special at their SoHo location (560 Broadway, New York, NY 10012). There customers can add a 25 cent “Shot of Charity” or 50 cent “Double Shot of Charity” to their café purchase and 100% of those “shots” will be given to a featured charity.
They rotate charities on a regular basis, with the first being Apne Aap, an organization that works to empower the women and children of India’s red-light districts to escape human trafficking. Shot of Charity is a nonprofit platform that enables consumers to incorporate the act of giving into their daily habits, founded by three Georgetown University graduate students, .
“Shot of Charity empowers consumers to support effective charitable organizations in a manner that is seamlessly integrated into the coffee environment,” says Shot of Charity co-founder Elias Schulze. “With the generous support of Dean & DeLuca and their customers, we anticipate raising substantial funds for smaller, lesser-known charities. We choose to focus on smaller organizations to maximize the impact of customer donations.”
“We’re excited to launch the Shot of Charity program at Dean & DeLuca’s flagship location,” says Dean & DeLuca CEO Mark Daley. “Shot of Charity is a terrific platform that’s making a marvelous impact. We’re confident that Dean & DeLuca customers will embrace the opportunity to help improve the welfare of others.”
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Great project from Dean and DeLuca…thanks for sharing the information Mike.
Ardee-ann
.-= Ardee-ann´s last blog ..Some writing today… =-.
Your welcome. It would be great to see more companies doing something similar at the register.
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