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Doi Chaang Single Estate Medium Review

by Mike on March 16, 2010 in Coffee Reviews

The Drink: Doi Chaang Single Estate Medium
Type: Whole Bean Coffee From Thailand
Overall Rating: 3.25 Out Of 5 Coffee Mugs

The Doi Chaang Single Estate Medium wraps up my journey to Thailand. It’s the third coffee that I’ve had from the Northern Thailand region. I loved the Peaberry coffee, it was full of flavor. Their Single Estate Signature was good, but just a little too dark for me so I couldn’t wait to try what I thought was going to be a lighter roasted coffee.

However, from the first sniff I started to worry. The fresh brewed coffee smelled delicious, it was sweet and had a fruity flavor, but behind that there was a serious dark roast aroma.

The taste was not my definition of a medium roast. It was lighter than the Single Estate Signature, but still in the realms of a dark roast. The taste was full of energy, had a rich nutty flavor, mixed with spices and a few drops of brown sugar or honey.

I waited for the coffee to cool down and for the medium flavor to come out, but I was left disappointed.

The coffee was very smooth and easy to drink, but I was still feeling a little bit betrayed by the medium label.

The final score, is a slightly above average 3.25 on the Daily Shot Of Coffee scale. It was good, but lost points for the dark roast and lack of vibrant flavor that goes along with a medium roast.

The Single Estate Medium would make a good coffee to wake me up in the morning, and I can see coffee drinkers that like a darker roast, enjoying this coffee. For fans of medium roasts, I’d suggest trying the Peaberry.

Fine Print

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{ 2 comments… read them below or add one }

Melody March 16, 2010 at 8:06 pm

Interesting to read your review of coffee from Thailand. Starbucks only produces one Thai coffee, called Muan Jai, and it’s pretty hard to get your hands on a pound of it. The Starbucks Muan Jai has a distinctive but mild hint of pepper flavor and aroma, and a great medium bold body. You detected some fruit aroma but did any of that come through in your tasting? How much of what you tasted was a result of the roast profile?

The notes “mild” “medium” and “bold” for many roasters have nothing to do with the actual roast of the coffee as much as it has to do with the weight of it in your mouth, like comparing the feel of skim milk (mild) to heavy cream (bold). Of course, there is a lot of subjectiveness to this too…
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Mike March 16, 2010 at 10:11 pm

Nothing as far as the fruit taste that I had smelled. The dark roast definitely took out a lot of it.

This one was a medium as in medium roast. Haven’t seen too many that use medium, etc to describe anything but roast when it’s the focus of the label like that. Do you have any examples? They mentioned medium roast in their description, but for future coffees, I don’t want to misjudge them just because it says a different roast than what I’m tasting.

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