The Drink: Eight O’Clock Original
Type: Whole Bean Medium Roast
Overall Rating: Two Out Of Five Coffee Cups
A long time ago, in a far away place, Eight O’Clock coffee was my favorite coffee in the grocery store. Recently, I’ve tried a few of them again, each disappointed me more and more. The French Vanilla was drinkable, the Hazelnut was okay and the Original is just a notch or two above gas station coffee. It’s not the fond and pleasat memories that I have.
The problem starts with the warning label on the bag. It says “Best when used by 10/0/1/2010.” I understand that they need to make money and rotating coffee out every two weeks probably isn’t very profitable for a company of their size or target market, but there’s no way that coffee is going to be fresh next October. It wasn’t even fresh when I had it in late December of 2009. Based on the best used by date, I’m going to assume that means my coffee was roasted in October of 2009 or even worse, 2008. They need to understand that I need to have a chance of at least getting fresh coffee. I know I’ve said this before and I’ll probably say it many times, but companies should really start adding a “roasted on date” so serious coffee lovers can pick a fresh bag.
Anyways, rant over. Review time.
The aroma. It was “nice,” a sweet-nutty smell with a hint of cinnamon.
The taste didn’t have much to it. There really wasn’t much more than a mild nutty flavor. I couldn’t pick anything else out of it and I tried.
Plus, it was missing something other than a “roasted on date.” It was missing the after taste. There was nothing.
Throw in a slightly bitter taste and I didn’t even want to finish my cup. That’s a bad sign.
I supposed it could be labeled as an everyday kind of coffee, but if I was going to drink a lot of it, I’d want to give it some life with a flavored creamer or something. I’m not even sure if my favorite peppermint creamer could save this one.
Overall, it earns a two out of five on the Daily Shot Of Coffee scale. It’s drinkable and better than what the corner gas station sells, but it’s not much better. I bought the coffee when it was on sale for buy one get one free, I think even if it’s on sale, I’ll pass next time.
What has your experience been with Eight O’Clock Coffee.