Comments on: Fresh Brews: Coffee Flavored Beer And More Undercover Starbucks

By: Craft Beer

Craft Beer — Tue, 05 Oct 2010 10:45:56 +0000

Very nice of links. I li8ke the most the post about interview with Steve. He’s been popular now. Thanks for the post.

By: Chameleon@CoffeeBreak

Chameleon@CoffeeBreak — Thu, 03 Sep 2009 12:30:55 +0000

I’ve been following the Yrgacheffe thing since it’s my long-time favorite coffee of all time. Essentially, they’re trying to make Yrgacheffe a brand just like Kona, Colombian and Jamaican Blue Mountain are brands – by raising the standards of coffee that is sold as Yrgacheffe, and setting restrictions on what can be called Yrgacheffe. Of course, the hope is that by associating the name with a higher standard of quality, they can command a premium price for Yrgacheffe coffee. I know that I’m willing to pay more for it!

As far as Starbucks goes, I see their fake neighborhood stores as being similar to fake distressed jeans and fake shabby chic furniture…

By: Mike

Mike — Sun, 30 Aug 2009 23:53:10 +0000

John – no comment about the coffee flavored beer?

By: Extreme John

Extreme John — Sun, 30 Aug 2009 23:03:32 +0000

I think it’s pretty wild that Starbucks is expanding that local concept, I also really like the idea of a different name as well.

Instead of just going with the different look only, going with various names keeps the concept original.