I wanted to like this coffee. I had been emailing back and forth with a rep from Simar and getting to know their goals, which was to improve the lives of women in Kenya, and create jobs while working with small, independent coffee farmers. Then the bag of coffee was dropped at the Daily Shot Of Coffee headquaters. My excitement faded away as I felt the bag. Opening the bag confirmed it. They had sent me ground coffee.
I’m not a coffee snob, but I want whole bean coffee whether it’s for review purposes or just sitting around in the morning drinking coffee while I’m writing. There’s a difference in taste and it is noticeable even to the untrained person.
It made me wonder why they would send me ground coffee. Did I do something piss them off? Did they just not care about the final product? Was it because they were originally based out of the country and ground coffee popular there? I don’t think it’s any of those answers, but at least I knew it wasn’t just me and that they only sold pre-ground coffee.
Here’s what their website said about the coffee:
Our unique dark roast ground coffee is a blend of Kenyan AA and AB beans. Its superior taste is world renowned and much sought after. It can be enjoyed at anytime of the day. Suitable for all coffee makers.
The aroma was there, a hint of smoke and a touch of cinnamon sugar, but it didn’t knock off my socks.
The sip was pleasant, a smooth medium-heavy body with just a touch of bitterness.
The taste had hints of good, but it fell flat. There was a smoky-woody flavor that reminded me of something that had been cooked on a cedar plank. There was a cigar flavor with a bit of smokiness at the end, but it left me wanting more.
An 8.8 ounce bag of Simar Dark Roast is $9.95.
Overall, Simar Dark Roast earned a 3.25 on the Daily Shot Of Coffee scale. It had hints of good, but it was bland overall and didn’t have much of the Kenyan flavor that I’ve enjoyed in others coffees from that country.