Last August, a brand new online coffee shop called ROASTe introduced me to some world class coffees that I don’t think I’ll ever forget. They had names like Romance by Paradise Roasters and an amazing coffee called Colombia – Guiterrez. In other words, I’m a fan of there’s and I thought I would pass on some information they sent me about the redesign of their site.
Unlike a lot of site redesigns, they didn’t just make it look pretty, they added a one-click search right from the homepage, that makes it easier, faster, and more “fun” for people to find the most popular gourmet coffees according to their tastes.
In one click, customers see gourmet coffee choices in top-ranked order, in the categories – organic, strong, award-winning, sweet, Asian, Fair, light, African, spicy, chocolaty, creamy and French. Peer reviews from fellow coffee aficionados provide an additional layer of feedback, helping customers find coffee they’re most likely to enjoy.
Another thing that I like about ROASTe is that on their homepage is a rotating list of more than thirty micro-roasters, many of them award-winners such as PT’s Coffee Roasting Company, Higher Ground and Kickapoo Coffee. Other highlighted sections include the overall most popular coffees on the site, top-rated coffee makers, a featured customer review, a “Special of the Week,” and a featured coffee blogger.
With a $15 gift card from them, I couldn’t resist giving their redesigned website and giving it a test drive. They have a lot of coffees, which is a good thing, but can make it a little overwhelming if you’re just browsing. However, with the aid of their new one-click search, I was guided to a couple of coffees to try. Expect the review coming soon.
ROASTe is offering free shipping for a limited time. Customers interested in the “Special of the Week” will enjoy a 10-20% discount on a highlighted specialty coffee.
Have you tried ROASTe? What was your experience like? What’s your favorite site to buy coffee online?